Short Bio: I’m a growth-focused content marketer with a background in SEO, product-led storytelling, and AI-enhanced content strategy. I’ve worked with global EdTech and learning companies—from early-stage startups to modern LMS platforms—helping them increase organic traffic, convert trial users, and drive recurring revenue through content.

Whether you’re scaling your learning product, building a content engine from scratch, or exploring how AI can streamline your growth ops—you’re in the right place.

📈 10x revenue. 11x traffic growth. 3x Google ranking. 400+ content assets published.
🌍 Based in Munich, Germany. Worked remotely with startups based from Toronto, San Francisco, Tel Aviv, Singapore, and Manila.

Edtech startups & incubators I’ve worked with…

DISCO.CO | SEO & Growth Content Marketer (2024)

At Disco, I led growth-focused content and SEO strategy for an AI-powered LMS, resulting in a 600% increase in trial conversions, 500% growth in organic traffic, and a 3.4x boost in Google search rankings within 6 months.

I produced over 300 product-led and educational content pieces using AI tools, collaborated cross-functionally with sales, product, and design teams, and optimized landing pages and campaign assets for B2B buyer conversion.

Tools used include SurferSEO, SEMrush, Metabase, GA4, GSC, Webflow, Clay, Koala, and ChatGPT.

Read case study

TEACHFLOOR | Senior Content Writer (2022–2023)

As a freelance content writer at Teachfloor, I created over 100 long-form human-written articles focused on cohort-based and community-led learning for educators, founders, and L&D professionals.

My work led to a 60% increase in organic traffic and contributed to revenue growth through SEO and lead magnets like eBooks and guides.

I also supported founders with thought leadership content and social media copy to build their brand voice.

Tools included WordPress, Yoast, LinkedIn, and Google Analytics.

Read case study

TRANSCEND NETWORK | Community Newsletter (2022–2024)

I curated weekly newsletters and managed the #news channel in Transcend’s private Slack community of 300+ global edtech founders.

My work included tracking funding rounds, highlighting market reports, and synthesizing trends in edtech and the future of work, fueling high engagement and community awareness.

ESKWELABS | People Operations & Cohort Experience Manager (2020–2021)

At Eskwelabs, I supported our Data Science Bootcamp by co-leading weekly cohort sessions, guiding learners through their personal development plans (PDPs), and maintaining a learner completion rate of 80–100%.

I also handled recruitment and internal team engagement, helping create a collaborative culture between mentors, instructors, and staff in a hybrid setup.

IMPACT HUB | Program Manager, Startup Incubation & Innovation Events (2019–2020)

At Impact Hub Manila, I managed startup incubator programs supporting early-stage founders in sectors like social impact projects, environmental startups, and education tech. I led end-to-end operations—from startup selection to mentoring and community-building—while coordinating with startup experts, international partners, and corporate sponsors.

One of my most exciting experiences was contributing to Impact Hackathon, the largest hackathon in the Philippines, where I supported the event logistics and operations.

“Janica delivered an excellent output on this marketing project and I enjoyed working with her. Janica was very professional and structured in her approach. She is able to work with little direction and produce a quality output that is very close to your requirement. She was also very detail-oriented and willing to learn new things. Her communication is top-notch, she met all deadlines, and her skills were reasonably strong. I will likely have additional jobs for her in the future.”

–Santosh Kumar, Director of Business Dev

“Janica is well-versed in the edtech industry and knows how to produce content quickly. Working alongside her at Disco, I saw first hand how adaptable, dependable, and efficient she is. Janica produced numerous content pieces quickly with minimal direction and guidance. Because she knows the industry so deeply, her expertise and perspective shine through her content, allowing each piece to stand out against the competition. Beyond her quality and consistency of work, Janica is a bright light who brings curiosity, ideas, and enthusiasm to the team.  I highly recommend working with her!” – Gaby Rice, a fractional digital marketer (formerly Disco)

“We volunteered together organizing the AFS Ideathon 2020 and 2021 – one of the largest virtual global events to bring the world together. Having Janica on the team was invaluable! Through her network, commitment and leadership she helped the team grow together, was always motivated and brought the project forward! She coordinated the successful social media campaign of the event and supported in internal stakeholder engagement.” – Lukas Findeisen, AFS volunteer lead

“Janica worked closely with me when it came to business strategy, community, and social media. Easy to count on and reliable when it comes to doing important meetings. Great to work with. She would be a great asset to any startup or business.”

–Thomas Watson, Founder