Janica Solis

Portfolio

Case Studies

Welcome to my content marketing lab—where strategy meets execution. This is a 3-part case study series. It reveals how I built content engines at two EdTech SaaS startups. I scaled from manual SEO at Teachfloor to AI-assisted, product-led content at Disco.

It’s a story of growth, failure, iteration, and what actually moved the needle.

Teachfloor, a social learning platform

Part 1 – How I grew Teachfloor’s traffic by 60% with on-page SEO

This case study reflects on how I grew Teachfloor’s traffic by 60% through traditional SEO and content strategy.

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Disco, an AI powered learning and upskilling platform

Part 2: Building a content engine for Disco: How I drove 500% growth in the Age of AI

This case study explores the content strategies, experiments, and valuable lessons learned that led to a remarkable 500% growth, while building a content engine.

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Part 3: EdTech SEO Playbook: How to Build an AI-Ready Content Engine

work in progress…

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SEO Audit

“How can this startup grow its visibility and drive revenue using SEO and content strategy?“

Oftentimes, I found myself obsessing with education technology startups. Having worked across the education space before transitioning into growth content marketing, I often spend my free time auditing edtech startups, analyzing their content, and wondering: How can this startup grow its visibility, attract educators, and ultimately drive revenue using SEO and content strategy?

This is a growing collection of edtech startups I’ve researched—each with strong potential to scale, if only they leveraged SEO and content more strategically.

Sample works

List of inactive/active projects and write-ups that are publicly posted

AI related articles that converted users and acquired massive traffic

Guest post and ghostwriting articles in EdTech publications

Customer stories and case studies

Online tools for lead generation

Ready to grow your revenue and brand visibility? 🚀

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